Our story starts with a trailblazing cardiologist Dr. Robert Atkins, who challenged the status quo weight loss methods of his time by proposing a nutritional approach based on eating right, not less. Today, our story continues with a mission to make eating right a part of everyday life through our advocacy, education, innovation and productsOur story starts with a trailblazing cardiologist Dr. Robert Atkins, who challenged the status quo weight loss methods of his time by proposing a nutritional approach based on eating right, not less. Today, our story continues with a mission to make eating right a part of everyday life through our advocacy, education, innovation and products