From our humble beginnings in 1945 the story of the AVEENO Brand has been one of discovery. By unlocking nature powers through scientific advances we have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty.From our humble beginnings in 1945 the story of the AVEENO Brand has been one of discovery. By unlocking nature powers through scientific advances we have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty.