In 1998 John and Amy Howard founded Carrot Ink on the belief that quality inkjet cartridges should not cost more than your printer. Fed up with paying printer manufacturers prices they challenged themselves to do it better and cheaper than the big guys. They found that they could offer a premium product without a premium price tag.In 1998 John and Amy Howard founded Carrot Ink on the belief that quality inkjet cartridges should not cost more than your printer. Fed up with paying printer manufacturers prices they challenged themselves to do it better and cheaper than the big guys. They found that they could offer a premium product without a premium price tag.