Hometown Heart In 1959 Founder Don Lamberti leased a store from his father on East 14th and Broadway in Des Moines Iowa. After nine years of operating this old country store which he remodeled into a convenience store Don gas supplier and friend Kurvin C. Fish suggested that Don buy the Square Deal Oil Company.Hometown Heart In 1959 Founder Don Lamberti leased a store from his father on East 14th and Broadway in Des Moines Iowa. After nine years of operating this old country store which he remodeled into a convenience store Don gas supplier and friend Kurvin C. Fish suggested that Don buy the Square Deal Oil Company.