Fragrance Direct is a leading UK beauty retailer stocking over 14000 products for 600 big name brands designer labels and high street favourites. Launched in 1993 the company specialises in selling branded beauty products. Our collection includes fragrances and makeup and skincare and haircare essentials along with a full range of gift sets.Fragrance Direct is a leading UK beauty retailer stocking over 14000 products for 600 big name brands designer labels and high street favourites. Launched in 1993 the company specialises in selling branded beauty products. Our collection includes fragrances and makeup and skincare and haircare essentials along with a full range of gift sets.