H2O+ BEAUTY IS BUILT ON THE PHILOSOPHY THAT EFFECTIVE SKINCARE DOESN’T NEED TO BE COMPLICATED. RECOGNIZING UNTAPPED POTENTIAL IN ONE OF THE EARTH’S MOST ABUNDANT RESOURCES, FOUNDER CINDY MELK LAUNCHED THE BRAND IN 1989 WITH 100 PRODUCTS THAT LEVERAGED THE HYDRATING POWER OF PURE WATER. THE COMPANY\'S COMMITMENT TO INNOVATIVE FORMULAS STANDS THE TEST OF TIME AND THEIR POPULARITY CONTINUES TO GROW AS SAVVY BEAUTY MAVENS SEEK OUT MORE EFFECTIVE, STRAIGHTFORWARD SOLUTIONS TO THEIR SKINCARE NEEDS.H2O+ BEAUTY IS BUILT ON THE PHILOSOPHY THAT EFFECTIVE SKINCARE DOESN’T NEED TO BE COMPLICATED. RECOGNIZING UNTAPPED POTENTIAL IN ONE OF THE EARTH’S MOST ABUNDANT RESOURCES, FOUNDER CINDY MELK LAUNCHED THE BRAND IN 1989 WITH 100 PRODUCTS THAT LEVERAGED THE HYDRATING POWER OF PURE WATER. THE COMPANY\'S COMMITMENT TO INNOVATIVE FORMULAS STANDS THE TEST OF TIME AND THEIR POPULARITY CONTINUES TO GROW AS SAVVY BEAUTY MAVENS SEEK OUT MORE EFFECTIVE, STRAIGHTFORWARD SOLUTIONS TO THEIR SKINCARE NEEDS.