RockAuto is an online family business founded in 1999 by automotive engineers with two goals Liberate information hidden behind the auto parts store counter by listing all available items and product specifications on RockAuto.com not just what one store stocks or one counter-person knows Make auto parts affordable ...RockAuto is an online family business founded in 1999 by automotive engineers with two goals Liberate information hidden behind the auto parts store counter by listing all available items and product specifications on RockAuto.com not just what one store stocks or one counter-person knows Make auto parts affordable ...