Ronald and Peter Goldstein who had both spent several years in the grocery retailing industry decided to implement their trading formulae and concepts and start a toiletry retailing business. Superdrug was incorporated in 1964 as Leading Supermarkets Limited and adopted its present name later that year.Ronald and Peter Goldstein who had both spent several years in the grocery retailing industry decided to implement their trading formulae and concepts and start a toiletry retailing business. Superdrug was incorporated in 1964 as Leading Supermarkets Limited and adopted its present name later that year.