Tru Niagen® embodies 20+ years of scientific innovation around healthy aging. Our full-body supernutrient, Niagen, supports the 37.2 trillion cells in your body by boosting levels of NAD+ (nicotinamide adenine dinucleotide), a molecule that’s essential to life as we know it. Niagen is a patented form of nicotinamide riboside (NR), and one of the most efficient NAD+ boosters out there. Backed by 30+ owned and licensed patents, 200+ published scientific studies, and 2 Nobel Prize winners.Tru Niagen® embodies 20+ years of scientific innovation around healthy aging. Our full-body supernutrient, Niagen, supports the 37.2 trillion cells in your body by boosting levels of NAD+ (nicotinamide adenine dinucleotide), a molecule that’s essential to life as we know it. Niagen is a patented form of nicotinamide riboside (NR), and one of the most efficient NAD+ boosters out there. Backed by 30+ owned and licensed patents, 200+ published scientific studies, and 2 Nobel Prize winners.