By the mid 1980 the UGG brand had become a symbol of relaxed southern California culture gaining momentum through surf shops up and down the California coast. Poised to capture the heart of the burgeoning fashionista I Heart UGG launched in Fall 2014 with girlie gone glam remakes for next generation street style stars. We wanted to give this customer an exclusive product. It will definitely look different than the UGG line but it will have the DNA. This gives her her own identity President Connie Rishwain By the mid 1980 the UGG brand had become a symbol of relaxed southern California culture gaining momentum through surf shops up and down the California coast. Poised to capture the heart of the burgeoning fashionista I Heart UGG launched in Fall 2014 with girlie gone glam remakes for next generation street style stars. We wanted to give this customer an exclusive product. It will definitely look different than the UGG line but it will have the DNA. This gives her her own identity President Connie Rishwain