W Concept emerged in 2006, with a passion for culture, travel, art and fashion. Inspiration for our concept is drawn from international designers, creating a multinational e-commerce shop, with a constant focus on introducing new independent brands and artists, gathering culture and worldwide trends, and bringing life to these brands. In addition to promoting new emerging designers, our house brand sustains collaborations each season, with a variety of primarily Korean designers. By constantly creating new projects and designs, W Concept makes it possible for young designers to unveil their creativity to the world. Geared towards lifestyle, culture, innovation, and exploration, W Concept continues to grow among our collection of designers, and provide a virtual traveling experience through our greatest passion of all, fashion.W Concept emerged in 2006, with a passion for culture, travel, art and fashion. Inspiration for our concept is drawn from international designers, creating a multinational e-commerce shop, with a constant focus on introducing new independent brands and artists, gathering culture and worldwide trends, and bringing life to these brands. In addition to promoting new emerging designers, our house brand sustains collaborations each season, with a variety of primarily Korean designers. By constantly creating new projects and designs, W Concept makes it possible for young designers to unveil their creativity to the world. Geared towards lifestyle, culture, innovation, and exploration, W Concept continues to grow among our collection of designers, and provide a virtual traveling experience through our greatest passion of all, fashion.