C4 mission is to promote individuality through quality belts that give back. C4 stands for Choose your Color Choose your Cause. It is our goal to provide a unique shopping experience to individual thinkers who want to look cool on the outside and feel good on the inside.C4 mission is to promote individuality through quality belts that give back. C4 stands for Choose your Color Choose your Cause. It is our goal to provide a unique shopping experience to individual thinkers who want to look cool on the outside and feel good on the inside.