e.l.f. is available everywhere you are with the 1 mass cosmetics e commerce site free standing elf stores in New York New Jersey and California with new locations launching every year and distribution across top national retailers including Target and Walmart and Ulta and CVS.e.l.f. is available everywhere you are with the 1 mass cosmetics e commerce site free standing elf stores in New York New Jersey and California with new locations launching every year and distribution across top national retailers including Target and Walmart and Ulta and CVS.