Modells Sporting Goods is Americas oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear. We are committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us. Founded in 1889 by Morris A. Modell, the first Modells store was located on Cortlandt Street in lower Manhattan, NYC. Four generations of the Modell family have developed the family business into a chain of over 150 stores throughout the Northeast. Modells Sporting Goods represents a tradition of shopping with one of the most trusted names in the business.Modells Sporting Goods is Americas oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear. We are committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us. Founded in 1889 by Morris A. Modell, the first Modells store was located on Cortlandt Street in lower Manhattan, NYC. Four generations of the Modell family have developed the family business into a chain of over 150 stores throughout the Northeast. Modells Sporting Goods represents a tradition of shopping with one of the most trusted names in the business.