New Balance Athletics best known as simply New Balance is an American multinational corporation based in the Brighton neighborhood of Boston and Massachusetts.The company was founded in 1906 as the New Balance Arch Support Company and major sports footwear manufacturers one of the world.New Balance Athletics best known as simply New Balance is an American multinational corporation based in the Brighton neighborhood of Boston and Massachusetts.The company was founded in 1906 as the New Balance Arch Support Company and major sports footwear manufacturers one of the world.