When we founded Nordgreen in 2017, we wanted to make beautiful, Scandinavian designed watches available at reasonable prices - and with a high level of respect and responsibility for people and the planet. We wanted to become the world’s most sustainable watch brand. We also aspired to become a part of our customers’ lives. To build a community of like-minded individuals with an eye for design and a passion to make the world a better place - not just for current generations, but for the future generations that will inherit it after us. Our VisionWhen we founded Nordgreen in 2017, we wanted to make beautiful, Scandinavian designed watches available at reasonable prices - and with a high level of respect and responsibility for people and the planet. We wanted to become the world’s most sustainable watch brand. We also aspired to become a part of our customers’ lives. To build a community of like-minded individuals with an eye for design and a passion to make the world a better place - not just for current generations, but for the future generations that will inherit it after us. Our Vision